Ivan Beecroft – Believe – Single Review
With all the musical revivals arriving lately, especially sounds from the 90s, it was only a matter of time before the decade’s more varied sounds were adapted as well. With a rollicking piano line that runs up and down with a sense of hope, Ivan Beecroft’s new track “Believe” puts the brightness at the forefront, leaving the darker undertones for Beecroft’s lyrics. His heavy but uplifting verses, push the song forward but never outstay their welcome thanks to the pop sensibilities he brings, arguably his best strength as an artist. Some production hold-backs aside his abilities as a musician are strong as he lays down all the instrumentation himself impressively. His discordant chorus vocals while possibly abrasive to some make his chorus a lot more memorable and oddly catchy because of it. Bringing parts Collective Soul and The Church, he brings a lot of the spirit of the 90s through his delivery.
In his DIY video for the track Beecroft mixes a lyric video, with performance and a collage of effects the struggles of daily life. His slice-of-life shots come off the best as they pus the mood of the track further, although his zoom in style lyric focus is a clever low-budget work around to time consuming effects.