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Toronto Frosh Festival 2014 a success

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Toronto Frosh Festival 2014 a success

Toronto Frosh Festival Provides Good Vibes, Diverse Music & Local Talent
Toronto Frosh Festival ASAP mob

When: Sunday Sept 7, 2014
Where: Echo Beach, Toronto ON
Who: Asap Rocky, Carnage, Asap Ferg, Dzeko and Torres, Joe Ghost and more

TOTAL SCORE: 9

It’s not often you can go to a day festival and hear hardstyle, trap and hip hop all within 3 hours.  Even more impressive was the diversity of world famous artists like ASAP Mob to self produced up and comings such as LUKAV.

Featuring two stages, multiple food vendors, free water station and some of the biggest (and smallest) names in hip hop & EDM, Toronto Frosh Festival had the perfect balance of corporate professionalism mixed with clean sounding local talent that Toronto crowds are rarely treated to.

Some notable performances included Carnage’s set where he mixed everything from hardstyle classic Showtek to hip hops Lil John, and back to DJ Snake hits. While the transitions were mediocre at best, the playlist he chose had people running to the stage to join the party.

The main stage had a very impressive screen, lighting & sound system. However, the energy at the second stage was also surprisingly strong. Featuring zero lights, zero special effects and only a set up for a DJ and laptop, first time performer LUKAV had the entire crowd jumping. Being only 18 years LUKAV has already grabbed the attention of Trap Toronto, Trapsounds.com, TheMusicNinja.com and various others. Not only is his online presence well established, he also has a large Toronto following. When he dropped his hit track with Jack Bass “Teknoir” I heard one individual scream “This is my jam holy s**t” and proceeded to break down harder than I saw anywhere else. The fan commitment was unreal, and the set was clean.

As the night progressed, another notable performance was local artist BUB$ was performing on the smaller stage featuring his single “Rob Ford”.  There was a bizarre long wait before ASAP Mob went on.   Some people thought that maybe they cancelled or weren’t gonna show.  The 30+ mins before their set only built up anticipation and excitement.   “You’re gonna have to cheer louder than that if you want them to come out!”  said the DJ who introduced them.   While they did experience technical difficulties setting them back, they went full force with a number of hits, saving Goldie for the end and the crowd ate it up.

Overall the experience was very positive, providing a refreshing combination of intimate local talent and big name stars. While the crowd (around 7500) was nowhere near the size of mega festivals like VELD and Digital Dreams, there was an intimacy and freshness to the event.   Couple that with short no hassle line ups and a demographic that comprised of mostly new college students, Toronto Frosh Festival felt like a nice holiday away from corporate festival madness and a great way to cap off the summer festival season.

By: Tony Millar
Photos: Jason Hodgins

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THE SCENE